Social media is about making real connections to grow your brand online. Greg Fry talks about the importance of creating video content to build a deeper connection to your audience. To start, can you tell us a little bit about yourself? I am a social media enthusiast! I don’t believe there is such thing as an expert out there...
Working with the infamous betting agency on all kinds of devilment, Micheal Nagle of Paddy Power talks to Social Media Summit about video content, Donald Trump, and a serious Twitter addiction. To start, can you tell us a little bit about yourself? I’ve been with Paddy Power for seven years, one of the original social media employees. I’ve helped...
There is no excuse for being in business and not being on social media. With 1.8 billion people on Facebook, 600 million on Instagram, and 317 million on Twitter it is the most targeted way to reach the audience that will buy your product or service. Social media has come from being the poor cousin of traditional marketing, a series...
This is brilliant. Watch one of the greatest jockeys of all time, Ruby Walsh, take on a Twitter troll with Mr. Paddy Power himself in this hilarious Cheltenham advert. Paddy Power has pushed the boundaries of social media having mastered the reactive marketing space with years of ingenious social posts and comments. How their brand interacts with its customers across...
