Making mischief: how Paddy Power continues to break the internet

This is brilliant. Watch one of the greatest jockeys of all time, Ruby Walsh, take on a Twitter troll with Mr. Paddy Power himself in this hilarious Cheltenham advert.

Paddy Power has pushed the boundaries of social media having mastered the reactive marketing space with years of ingenious social posts and comments. How their brand interacts with its customers across all social platforms is a case study of excellence in marketing, the kind of which we’re excited to share with you at Social Media Summit.

Join Micheal Nagle, Paddy Powers’ Chief Mischief Maker at Social Media Summit next month for insights and thought provoking takeaways from one of the biggest Irish social media success stories. Social Media Summit is taking place April 11th and 12th in Croke Park, Dublin.

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