Meet the speakers - Amanda Webb from Spiderworking

Amanda Webb has been working in the digital marketing space since 2009. She works with small businesses in Ireland, the UK and beyond helping them develop and implement strategies and campaigns.

To start, can you tell us a little bit about yourself?

I started my first business, a green corporate gift company, prior to the recession. I was very active online from the start and when I joined Facebook I knew I was on to something. I made my first sale within hours of posting  on my fan page (as they were called then).

When the recession hit I knew I’d have to change track. I’d already been blogging for at least a year and Facebook and Twitter had proved great tools for getting the word out about my business. I decided to pass on what I’d learnt to other small businesses.

8 years on I’ve worked with hundreds of businesses in Ireland and the UK. I love the ever changing face of digital marketing and the challenges it brings. I wouldn’t change my job for the world.

What do you consider the greatest achievement in your work to date?

I was recently listed one of Social Media Examiner’s Top 10 Social Media Bloggers. I’d wanted to get on that list for quite some time.

On a personal level continuously working with creative clients is what keeps me going.

How does Social Media support your work?

It’s what I do. It’s a great resource for finding out what my customers want and need. If I’m stuck for content or a product offering, social media are great focus groups.

It’s also important on a social level. Working for yourself can be a lonely thing to do. The social web helps me stay connected.

What is the one app you can’t live without? Personally and for your business

Aside from the social media apps I’m pretty sure my productivity would plummet if you took graphics tool Canva away from me. You know your app is a success when people take to Twitter to complain when you have an outage. That happens every time there is an issue with Canva.

The other one is Written? Kitten! It’s an almost distraction-free writing tool that rewards you with a picture of a cat for every 100 words you write. Did I mention I’m a mad cat lady?

On a personal level it’s the Kindle apps. I’m never without a book.

What is the one piece of Social Media advice you would give to businesses?

Everything needs to start with your customer. If you can get to know exactly who your customers are, discover their needs and produce content that will entertain, educate and inform them you can’t go too far wrong.

What do you think is the next big thing in Social Media?

Social media is going to push harder and harder for us to share and overshare online. We already see this with Snapchat, Instagram, Facebook and now WhatsApp stories but I can see a time where people will just livestream their lives. VR is going to be huge for this. We’ll be able to get into the skin of the influencers we follow.

What will your brand/ business be focusing on in the Social Media landscape this year?

I’m constantly working to refine my content marketing funnel. Does it make me weird that that stuff excites me? 

What can the attendees of this year’s Social Media Summit look forward to hearing from you?

I’ll be talking about how you can build trust with blogging and why that’s important. It’s going to be an interactive session so come prepared to work!

What are you most looking forward to at the Social Media Summit this year?

I’m really looking forward to Felicity McCarthy. She’s a superstar and I know I learn loads from her.

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