Meet the speakers - Chris Flack from UnPlug

To start, can you tell us a little bit about yourself?

I have always been a big fan of technology. For the first fifteen years of my career, I worked for large IT consultancies such as Capgemini. I was the first person in the office to get an iPhone and the first to get an iPad. I perceived myself as a high performer, but being ‘always on’ and connected to my technology 24/7 had many negative impacts and was not sustainable long term.

After some career sabbaticals, I was able to spend time off the grid and reflect on my own tech usage. This time allowed me to experiment with a wide range of tools and techniques to bring about positive behaviour change in individuals and organisations.

Now, as the CEO of a startup, I use UnPlug’s evidence-based tools and techniques to maintain high performance, manage my own wellbeing and stay focussed on the tasks that are most important to me and the company.

How did you get into your career?

I recognised the change that occurred in tech in the fifteen years I worked in that industry.  Despite huge benefits I was also aware of the negatives relating to an employee’s wellbeing and productivity due to their overuse use of tech.  In setting up UnPlug I saw the opportunity to help people improve their focus and create some balance.

What do you consider the greatest achievement in your work to date?

In the one year since UnPlug has been established, we have delivered over forty corporate workshops and talks to hundreds of individuals. I am really excited about how the company is growing and developing and how people are responding to our message.

How does Social Media support your work?

I use Linkedin daily as a business development tool and Twitter once or twice weekly to help develop our research network and help raise awareness on the need for Digital Literacy and Digital Wellbeing in a distracted world.

What is the one app you can’t live without? Personally and for your business!

@LisgoApp .  This app reads articles you’ve saved down (via @Pocket app).  It means I can schedule specific times to listen and learn about work and personal interests.

What is the one piece of Social Media advice you would give to businesses?

Social media has huge benefits, but when using I would try to ensure you are in control of the time you spend on it and where your attention is being directed. Work smart in shorter bursts of time, rather than spending many hours drifting from one piece of information to another.

What do you think is the next big thing in Social Media?

Machine learning will support users to work more effectively with social media. 

The team at UnPlug would love to see people starting to manage their distractions to improve focus, wellbeing and productivity.

What will your brand/ business be focusing on in the Social Media landscape this year?

Building awareness on the need for Digital Literacy and Digital Wellbeing in a distracted world.

What can the attendees of this year’s Social Media Summit look forward to hearing from you?

By implementing small changes in the way in which we use technology, we can reduce our levels of distraction and focus on what is most important to us.

What are you most looking forward to at the Social Media Summit this year?

Learning from industry innovators and leaders.

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