Meet the speakers - Natalie Maas from Wolfgang Digital
Natalie Maas, a savvy digital marketer living in Dublin, started her Marketing career fresh out her two years at the Vancouver College of Art and Design. Her competitive nature drives her to stay on top of all things digital, while bringing a human touch to an increasingly cyber world. Passionate about delivering results, Natalie's enthusiasm for digital marketing has landed her a role as the Social Media Specialist at Wolfgang Digital in Dublin, where her and the rest of the nerds kick digital butt on a daily basis!
To start, can you tell us a little bit about yourself?
Born and raised farm kid from Alberta. Started in marketing when I decided to go to school for it at the Vancouver College and Art and Design. Haven’t looked back since!
How did you get into your career?
I started my own PR/Marketing company fresh out of school. I had friends in the music and art industry that needed help and I could provide it. So I started freelancing in 2012. In 2015 I had one employee under me and in 2016, it grew to three. Slow and steady wins the race!
What do you consider the greatest achievement in your work to date?
Honestly, moving across the world to work with one of Ireland’s leading digital marketing companies- Wolfgang Digital. I have learned so much working with them and created some fantastic friendships though it.
How does Social Media support your work?
I am in the business of making clients money. Social is moving from an awareness platform to a conversion platform, so that makes my job more exciting and in demand. Google best watch out!
What is the one piece of Social Media advice you would give to businesses?
Establish your KPI’s. Now. You cannot get to where you are going if you have no idea where you’re going. Set some goals and work towards achieving them. If you know you are not an expert, seek out expert help. In the long run, you save money by going with professionals whose job is to decrease costs and drive up revenue.
What do you think is the next big thing in Social Media?
I think social media will one day start using VR/holograms, like the Sith Lord in Star Wars. That would be cool. A fully immersive experience.
What will your brand/ business be focusing on in the Social Media landscape this year?
We will be focusing on many aspects of social this year. 2017 will be the year we see some exponential growth in social. Me specifically, will be focusing on conversions and conversion rate from social. I like money, so I am obsessed with competing with Google, to prove social can generate massive revenue for companies. The trick is our scientific approach to generating that money!