Why Irish businesses are missing out because they don't do Twitter

"Ah, I don’t do Twitter"...

I don’t understand this sentence. The challenge has been laid down to the Tweeting Goddess. This is a chance for me to explain why you need to "DO" Twitter. I’ve converted so many people to Twitter I’ve lost count. And it is so satisfying to see people tweeting away and hearing their stories of what has happened to them and their businesses since they started using it. People are using Twitter search now for hotels and hashtags. e.g. #Ireland hashtag is a great one for hotels. Tourists are putting up photos and talking about Ireland. So if your hotel is in the area where they are tweeting from, you should follow them and start a conversation..or comment on their photo. Even saying something like "What a gorgeous photo" could start off a conversation. Who knows maybe they don’t have their accommodation booked for the next night? They might pop into your restaurant or hotel. I’ve seen many Twitter users ask "where is the best place to eat in..." and depending on how active you are on Twitter, chances are people will recommend your hotel or restaurant and you must be ready to respond to that tweet. If you hop in and say ‘We’d love to see you, drop in for our afternoon tea or dinner’ chances are they will go to see you.

I do a lot of travelling all over Ireland as part of my work. I teach Twitter workshops and also speak at events. One of the things I need to do is stay in hotels. Every time I am staying in a county I don’t know I ask the question to my followers, can anyone recommend a hotel in the area. Every time I ask the question, the hotels who respond to me get the booking. https://twitter.com/Tweetinggoddess/status/560086522641543168. Not only do I stay at the hotel who responds - I also tweet from there which means they get a tweet to over 33k followers! Not bad. Other hotels I have stayed in have been very clever and done something nice for me in my hotel room which I then tweet.

Small business owners are on Twitter. If your target market is SMEs you need to be building relationships with them right now. There are so many active hashtags on Twitter such as #irishbizparty #Belfasthour #Fermanaghhour #Womensinspire - if you want to earn the trust of small business owners you need to be taking part and offering them value such as sharing knowledge, giving them special discounts or even giveaways. This is where people are chatting and building relationships online. These relationships almost always go offline at meet ups or #irishbizparty events that take place regularly. Go to these events. Meet these people so they will get to know you and your company. I would rather do business with a company I have interacted with on Twitter than someone who isn’t on it. For example, I first connected with Wayne Denner one night on #Belfasthour.I loved what he did and he stood out because of his funky hair (always stand out from the crowd). So I had a nosey at his website etc. and thought that he would be a great speaker at the upcoming #irishbizparty conference.It turned out that he was, on online reputation. That was last year and, since then, Wayne has spoken at many other events and we have bumped into each other at countless conferences here in southern Ireland. I have also been up north to many events and built some really good relationships in the process. It’s ALL about people. It’s ALL about building relationships too. I remember one night Nikki Hayes the DJ was looking for a dressmaker. I saw the tweet and recommended Miriam from @Sewingconcepts who makes outfits for me sometimes. Apparently she did some work for Nikki as a result! So...why did I recommend Miriam? Well besides the fact that she is so talented and extremely skilled at what she does, I also knew her Twitter handle really well from seeing her on Twitter and engaging with her. So of course she will be the first dressmaker I think of. I have been asked many times to recommend or find someone who can help with something as I have a lot of followers. So if I don’t know you, or see you are using Twitter, I can’t recommend you. I wouldn’t recommend someone who never engaged with me or others, who was always putting out ads and the same old content. So make sure you stand out!

Al Jazeera contacted me on twitter to ask could I speak about the ten year anniversary...I was on stage at that time so did I just say no I can't do it? I recommended another Twitter expert in the USA who would be able to do it. This shows them that I am helpful and know who is who!

"Why spend your whole life trying to fit in, when you were born to stand out".

I have brought people together who I met online...and brought them offline. Every single person in this video I met on Twitter first. Then I met them at the conference. This is where the magic happens. When people who chat a lot on Twitter meet for the first time and usually it’s with a hug instead of a handshake as it feels like they’ve known each other for so long from chatting on Twitter. Some people said to me they didn’t know about this event - it was on Twitter for ages that it was coming up but if you aren’t there you will miss out on these opportunities.

If you would like to up your game on Social Media and learn from the top global experts, then register now for Social Media Summit 2017.

Samantha Kelly

Founder I Social Media Summit

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