Agenda 2017

DAY 1

Tuesday April 11th

DAY 2

Wednesday April 12th

Opening Remarks

Join SMS founder and host, Samantha Kelly (aka TweetingGoddess) as she opens the event and kicks off our first day of talks.
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Samantha Kelly

Tweeting Goddess

9:00

How Social Scaled Lovin’

Niall Harbison, founder of the Lovin' group has grown a personal food blog into a global media player in Ireland and abroad. Known for embracing the latest innovations on social media, Lovin has some of the largest social media followings in the country. Join him as he shares his best practices and methodologies from his journey in scaling the Lovin' brand.
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Niall Harbison

The Lovin Group

9:10

You Only Get What You Give with Social Media

Join award winning entrepreneur and founder of Leading Social Jamie White as he divulges the latest trends from the coalface of campaigns for some of the biggest brands and hosts his own AMA for all things social media.
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Jamie White

Leading Social

9:40

Social Care at Airbnb: From 1-2-1 Interaction to Customers for Life

Never before has customer care played such a pivotal role in the success of a business. In an age of digital transparency, one comment can cause either exponential damage or promotion. With over 50 million users, AirBnB has crafted a unique approach in communicating with it's customers and Andrea Finnegan their Head of Social care will share how.
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Andrea Finnegan

Airbnb

10:05

BREAK

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10:30

Dedicated Followers of Fashion

The fashion and lifestyle industry is arguably one of, if not the toughest to crack online. We'll be joined by the founders of two of Europe's most innovative independent boutiques (Chupi & My Shining Armour) as well as one of the powerhouses of the industry (Littlewoods Ireland) as they compare and contrast notes on their unique social strategies, exploring what it takes for an SME and a big brand to get ahead in today's landscape. Moderator: Jennifer McGinn
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Chupi Sweetman

Chupi

10:45

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Nicki Hoyne

My Shining Armour
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Fiona Lee

Littlewoods Ireland

Instagram Marketing in 2017

AdRoll's Marketing Manager Sarah Cunningham will be sharing her wealth of knowledge gathered from the frontlines of AdRoll on how to capitalise on Instagram and keep on top of the latest features.
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Sarah Cunningham

AdRoll

11:15

Going Full Circle: Driving Sales Pipelines with Social Media

Join Qualtric's head of Digital Marketing, Jacinta Walker as she shares her key insights into social media's impact on core business metrics through measurement and effective ROI reporting.
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Jacinta Walker

Qualtrics

11:35

Twitter & the Power of #NOW

The world is more connected than ever before as we know infinitely more about our celebrities, institutions, brands, politicians and even each other. In this world, individual moments can spark global movements and meaningful change. Brands can be more authentic and tell bigger stories. How do real-time platforms shape the power of #NOW, and what does this “new normal” portend for the future of connection? Gregory Owens, senior manager UK&I at Twitter, will delve into the power of #NOW and the vast possibilities for human expression today using Twitter to show how global movements ignite and how brands can harness this power to engage audiences and connect authentically with customers.
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Gregory Owens

Twitter

12:00

How to Find Your Next Growth Hack Using the Power of Social Media

Reknowned Growth Hacker Chris Out will be debunking the term so frequently used in today's marketing world, showcasing his proven fundamental steps to effective business growth.
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Chris Out

RockBoost

12:25

Rethinking Social Media

In Paul's presentation, he will cover the topics including: The Social You dia concept, Biggest mistakes made by business on social media, Importance of understanding your audience before commencing any campaign, How to make your audience feel understood, Using Twitter & Facebook Ads to find the right people for your business
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Paul O'Mahony

LeftClickRightClick

12:50

Lunch

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13:15

The Dos and Don’ts of Influencer Marketing

Influencer marketing is a hugely popular topic in marketing these days but very few marketers have actually mastered it. The opportunity it presents to businesses, both B2B and B2C are immense; you just need to know how to leverage it in a meaningful and measurable way.
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Lisa Toner

Hubspot

14:00

Live the Story You Want to Tell: Social Storytelling & Content Creation

Live the story you want to tell – Social Storytelling and Content Creation
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Cian Corbett

Radical

14:25

Agencies of Change

The age old fact that good advertising is based on creativity has never been truer. In a world of ever-growing noise on social media, creating and implementing an original digital campaign is no easy feat. Join our panel of award winning creative agency executives as they reveal the thinking behind their innovative thought-process. Moderator: Michael Corcoran
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Marcus O’Sullivan

Circulate

14:50

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David Anderson

Outset
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Amy Lyons

Irish International

Marketing & Mischief

PaddyPower Betfair has a reputation as a brand that has masterfully balanced banter, mischief, disruption and controversy as a winning formula to engage their audience. Join their Head of Social who has played a pivotal role in creating this digital presence as he shares the techniques and tools which continue to capture our attention .
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Michael Nagle

Paddy Power

15:10

BREAK

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15:35

For Better or For Worse? Why Sentiment Matters on Social Media

If someone was talking about you, chances are you'd want to know what they're saying. This is even more relevant for your business and brand. Join Nicola Byrne as she explains the importance of keeping your eyes on what your customers and competitors are saying.
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Nicola Byrne

Cloud90

15:45

Using content to a grow a business

Intercom’s Content Marketing Manager will outline how old-fashioned editorial principles helped fuel Intercom’s growth from from 1 to 17,000 customers.
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Geoffrey Keating

Intercom

16:10

Winning Facebook Strategies: 5 Powerful Ways To Leverage Your Results & ROI

Business all over the planet are generating highly qualified leads and making millions of dollars and pounds in sales by using Facebook effectively. However, for many businesses, this is not the norm. Most marketers struggle to keep up with the constantly changing landscape of Facebook – new features, new products, new ad units. What really works today? And, what is a waste of time and money? Where should brands focus today for maximum results tomorrow? In this dynamic session, world-renowned Facebook marketing expert, Mari Smith, will answer these questions and more. She’ll share her proven system for creating predictable growth on Facebook. Mari will also give you a glimpse into where Facebook is headed, and how you can get into pole position now!
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Mari Smith

The Queen of Facebook

16:35

Opening Remarks

Join our host and founder of SMS Samantha Kelly as she kicks of day 2 comprised of a morning of compelling talks followed by the Masterclass sessions, offering you a chance to get hands experience with the speakers on their area of expertise.
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Samantha Kelly

Tweeting Goddess

10:00

Maximising Performance in a Distracted World

Chris Flack heads up a team of behavioural change experts at UnPlug who develop evidence based programmes that allow people to ​engage effectively with technology. Join him as he shares his latest insights on how to work with the attention economy and reduce distraction in an always on world.
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Chris Flack

UnPlug

10:10

The Gavin Glynn Foundation

John Glynn is Founder & Director of The Gavin Glynn Foundation a charity that helps the families of children suffering from cancer. Social media plays a major role in The Gavin Glynn Foundation. It allows them to broadcast news and updates to their followers across the globe. It's also a key tool for fundraising at times when they need to raise funds quickly. John will discuss the impact Social Media has on reaching their global supporters, creating awareness and helping fund-raise.
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John Glynn

The Gavin Glynn
Foundation

10:25

Social Content

Fresh from a $6 million round of investment, NewsWhip is a force to be reckoned with as it has established itself as powerhouse in social media analytics. They've cracked a way to predict what drives engagement with various audiences before the social networks know themselves. Join their head of comms, Liam Corcoran as he tells us how.
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Liam Corcoran

NewsWhip

10:40

BREAK

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11:05

Masterclasses

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Track A Masterclass: How to Build Valuable Relationships on Twitter

SMS founder and Twitter Rockstar Samantha Kelly (aka TweetingGoddess) will be offering a hands on session on harnessing the power of 140 characters to build meaningful and valuable relationships.
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Samantha Kelly

Tweeting Goddess

11:30

Track B Masterclass: Unlocking Social Media Metrics

Measuring the return of your social media investment is no longer optional. Today's leaders in digital marketing need to confidently analyse and demonstrate how social media is contributing to an organizations business goals. Felicity McCarthy has lead marketing teams in several tech companies and is now advising businesses across a range of sectors and countries about social media strategies. Join her as she goes under the hood for effective measurement of social strategies.
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Felicity McCarthy

Spark Digital

11:30

Track A Masterclass: Using LinkedIn as an Effective Marketing Tool

Jillian Morkan has developed foolproof methodologies in utilising LinkedIn as a tool for marketing both yourself and your business. Join her as she outlines her steps and case studies of how to make the most of LinkedIn.
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Jillian Morkan

Social Dynamics

12:15

Track B Masterclass: Bring your brand to life with live video

In the last two years, live video has become increasingly accessible, however many organisations have yet to integrate it into their marketing communications. In this session, you will explore what to consider before you select a live video platform to support your strategic goals and will learn how to enhance the production quality of your live stream, whether you decide to stream from your desktop or mobile devices. The masterclass will include tips on how to avoid common mistakes many organisations make with live video and you will cover guidance on how to promote your live stream both before and after the event to help you attract leads and sales. The session is led by live video and social business expert, Krishna De.
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Krishna De

Biz Growth Media

12:15

LUNCH

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13:00

Track A Masterclass: Snapchat and Storytelling

The masterclass will show delegates; How to effectively use Snapchat to market your business. How to effectively tell your story on Snapchat & other storytelling platforms. Actionable Snapchat & storytelling tactics.
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Dan Knowlton

KPS Digital Marketing

14:00

Track B Masterclass: How to Build a Blogging Content Plan that will Build Loyal Customers

Amanda Webb, founder of the award winning blog SpiderWorking, certainly knows a thing or two about the power of a compelling blog for businesses, but also the pain points asoociated with running one. Join her as she divulges her lessons in building a content plan to lay the blog foundation or touch up your existing one to extend your reach, engage new customers, and retain loyal ones.
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Amanda Webb

Spiderworking

14:00

Track A Masterclass: Live and Targeted - The Future of Digital Video

Greg Fry will explore how the use of live-streaming is already building faster relationships online than every before. How brands and individuals are generating business opportunities on Facebook Live, Periscope, Snapchat, Instagram. What new tools and technologies brands and individuals will be armed with when broadcasting live in the near future . What will a live video may look like in 5 years time and how you can incorporate it into your social strategy.
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Greg Fry

SocialMedia.ie

14:45

Track B Masterclass: The DIY guide to Social Media Marketing

In this Masterclass, Ciamh will share some top tools and tips to manage social media platforms in a cost and time efficient manner.
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Ciamh McCrory

Insight Consultants

14:45

Track A Masterclass: Full Social Strategy From Engagement to Conversions

Join two leading experts from one of Ireland's most prestigious digital agencies as they share their insights from the frontline on crafting successful campaigns for clients like RedBull, Brown Thomas, Unicef and Tesco to name a few. Anna & Natalie will be sharing their uncensored scoop on the key ingredients at each phase of a campaign, looking at what works well, and sometimes more importantly, what doesn't.
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Anna Pas

Wolfgang Digital

15:30

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Natalie Maas

Wolfgang Digital

Track B Masterclass: How to Maximise your Facebook reach in 2017

Want to get your Facebook posts seen my more people? This masterclass will demonstrate how Irish businesses have reached their target audiences without having to boost posts! You will learn 9 winning tactics that will improve the organic reach of your Facebook page. Louise McDonnell is a Facebook Marketing expert who has been training and mentoring Irish businesses since 2009. Her new book, Facebook Marketing: The Essential Guide for Irish Organisations is being published in May 2017. This masterclass is guaranteed to be full of practical tips and advice!
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Louise McDonnell

2Market

15.30


The times and dates contained on this agenda may change so please refer back here to stay up to date. Thanks!


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