Opening Remarks

Join SMS founder and host, Samantha Kelly (aka TweetingGoddess) as she opens the event and kicks off our first day of talks.

How Social Scaled Lovin’

Niall Harbison, founder of the Lovin' group has grown a personal food blog into a global media player in Ireland and abroad. Known for embracing the latest innovations on social media, Lovin has some of the largest social media followings in the country. Join him as he shares his best practices and methodologies from his journey in scaling the Lovin' brand.

You Only Get What You Give with Social Media

Join award winning entrepreneur and founder of Leading Social Jamie White as he divulges the latest trends from the coalface of campaigns for some of the biggest brands and hosts his own AMA for all things social media.

Social Care at Airbnb: From 1-2-1 Interaction to Customers for Life

Never before has customer care played such a pivotal role in the success of a business. In an age of digital transparency, one comment can cause either exponential damage or promotion. With over 50 million users, AirBnB has crafted a unique approach in communicating with it's customers and Andrea Finnegan their Head of Social care will share how.

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Dedicated Followers of Fashion

The fashion and lifestyle industry is arguably one of, if not the toughest to crack online. We'll be joined by the founders of two of Europe's most innovative independent boutiques (Chupi & My Shining Armour) as well as one of the powerhouses of the industry (Littlewoods Ireland) as they compare and contrast notes on their unique social strategies, exploring what it takes for an SME and a big brand to get ahead in today's landscape. Moderator: Jennifer McGinn

Instagram Marketing in 2017

AdRoll's Marketing Manager Sarah Cunningham will be sharing her wealth of knowledge gathered from the frontlines of AdRoll on how to capitalise on Instagram and keep on top of the latest features.

Going Full Circle: Driving Sales Pipelines with Social Media

Join Qualtric's head of Digital Marketing, Jacinta Walker as she shares her key insights into social media's impact on core business metrics through measurement and effective ROI reporting.

Twitter & the Power of #NOW

The world is more connected than ever before as we know infinitely more about our celebrities, institutions, brands, politicians and even each other. In this world, individual moments can spark global movements and meaningful change. Brands can be more authentic and tell bigger stories. How do real-time platforms shape the power of #NOW, and what does this “new normal” portend for the future of connection? Gregory Owens, senior manager UK&I at Twitter, will delve into the power of #NOW and the vast possibilities for human expression today using Twitter to show how global movements ignite and how brands can harness this power to engage audiences and connect authentically with customers.

How to Find Your Next Growth Hack Using the Power of Social Media

Reknowned Growth Hacker Chris Out will be debunking the term so frequently used in today's marketing world, showcasing his proven fundamental steps to effective business growth.

Rethinking Social Media

In Paul's presentation, he will cover the topics including: The Social You dia concept, Biggest mistakes made by business on social media, Importance of understanding your audience before commencing any campaign, How to make your audience feel understood, Using Twitter & Facebook Ads to find the right people for your business

Lunch

The Dos and Don’ts of Influencer Marketing

Influencer marketing is a hugely popular topic in marketing these days but very few marketers have actually mastered it. The opportunity it presents to businesses, both B2B and B2C are immense; you just need to know how to leverage it in a meaningful and measurable way.

Live the Story You Want to Tell: Social Storytelling & Content Creation

Live the story you want to tell – Social Storytelling and Content Creation

Agencies of Change

The age old fact that good advertising is based on creativity has never been truer. In a world of ever-growing noise on social media, creating and implementing an original digital campaign is no easy feat. Join our panel of award winning creative agency executives as they reveal the thinking behind their innovative thought-process. Moderator: Michael Corcoran

Marketing & Mischief

PaddyPower Betfair has a reputation as a brand that has masterfully balanced banter, mischief, disruption and controversy as a winning formula to engage their audience. Join their Head of Social who has played a pivotal role in creating this digital presence as he shares the techniques and tools which continue to capture our attention .

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For Better or For Worse? Why Sentiment Matters on Social Media

If someone was talking about you, chances are you'd want to know what they're saying. This is even more relevant for your business and brand. Join Nicola Byrne as she explains the importance of keeping your eyes on what your customers and competitors are saying.

Using content to a grow a business

Intercom’s Content Marketing Manager will outline how old-fashioned editorial principles helped fuel Intercom’s growth from from 1 to 17,000 customers.

Winning Facebook Strategies: 5 Powerful Ways To Leverage Your Results & ROI

Business all over the planet are generating highly qualified leads and making millions of dollars and pounds in sales by using Facebook effectively. However, for many businesses, this is not the norm. Most marketers struggle to keep up with the constantly changing landscape of Facebook – new features, new products, new ad units. What really works today? And, what is a waste of time and money? Where should brands focus today for maximum results tomorrow? In this dynamic session, world-renowned Facebook marketing expert, Mari Smith, will answer these questions and more. She’ll share her proven system for creating predictable growth on Facebook. Mari will also give you a glimpse into where Facebook is headed, and how you can get into pole position now!